News Posted 08/10/08

The Next MILESTONE: Brand Launch

MILESTONE announced today that it is launching an initiative to create a new brand identity for the company this year.

Fremont, California - August 10th, 2008 – MILESTONE announced today that it is launching an initiative to create a new brand identity for the company this year. The newly formed marketing team is working closely with management, sales and other departments to construct and promote the MILESTONE brand.

One of the first projects completed to support the brand was to update the MILESTONE logo and add a tagline, ‘IT Solutions. Powered By Innovation.’ to the design. The updated logo was designed to represent the brand attributes of creativity, nimbleness, and innovation. Service offering brand names have been created for the company’s service offerings: manageIT for the company’s managed services business, deployIT for deployments, and relocateIT for IT relocations.

The company has rolled out these service brand names and icons on a number of sales and marketing tools, and plans to deliver the brand into the marketplace via a publicity/PR campaign, direct marketing programs, and a redesigned website to be launched in January 2009. “We are excited about this opportunity to communicate our corporate identity and create connections between the MILESTONE brand and our clients,” said MILESTONE’s Director of Marketing, Rick Mustafa. “Our goals are to drive home the message of the brand to our clients, and to increase the dialogues with our clients about how we can help them.”

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